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Mélice Patisserie, Stoke-on-Trent

Mélice Patisserie, Stoke-on-Trent

An authentic French-style patisserie in Stoke-on-Trent, Staffordshire, UK, has selected QED ‘Avalon’ chilled display counters for its exclusive selection of cakes, crêpes, gateaux, baguettes and other snacks.

Mélice, which opened during the summer of 2014, is a new venture by specialist French baker, Bineta Sow and her family. They have brought their experience of delicious French cuisine and dedicated customer service to the Intu Potteries shopping mall in Hanley, close to Stoke city centre

The Mélice brand, which is named after a type of flower used in French baking, gives the patisserie an authentic Parisian feel, with natural wood-finished décor and furniture to match.

The QED ‘Avalon’ display counters were chosen for their classic French styling, with clean, straight glass, all-round vision, flexible temperature range and wood veneer cladding that perfectly complimented the Mélice corporate style. They are used both as serve-over counters and for striking window displays.

As well as running the patisserie as a retail operation, Mélice also sells its goods online on its website and is experiencing very successful levels of business from both sources.

Quality Equipment Distributors (QED), which is based in Glasgow, supplies a large selection of modular coffee shop systems, back bar shelving and general commercial refrigeration equipment. The company distributes its products throughout the UK using a national network of shopfitters and refrigeration engineers.

Commenting on the installation, Bineta Sow said: ‘After a great deal of research, we were pleased to find that the QED counters were exactly what we were looking for in terms of style and function. We are also very happy with the service we received from Robert Campbell and his team.’

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